For over 20 years, I have been engaged in brand communication based on goal settings tailored to various business needs from branding of unique values, start-up of the companies, to rebranding regardless of their business scales.

 

For branding, we may start with building relationships with media agencies, industry papers, and key persons. Media strategies are planned and implemented through image advertisements, publicities, and editing tie-ups that appeal to the targets with carefully designed brand messages.

 

Especially synergistic effects that combine printing and digital media including SNS and information dissemination through opinion leaders are required more than ever.

 

For human-centric activities, where individuals are the source of key messages, we collaborate with various industries to acquire target customers and carry out projects creating a bond between the brand and the customers to increase their brand loyalties. There are various ways of business expansion depending on the challenges and goals of the brand.

 

In the midst of ever-changing lifestyle environment and media circumstances, we will propose and implement plans to capture latent needs and link them to the future of brands from a broad set of perspectives in order to support business expansion and growth our clients.